Strategy Framework for Digital Natives

Blowers, Helene. "From Realities to Values: A Strategy Framework for Digital Natives" Computers in Libraries 30(4)(May 2010): 6-10. At: http://www.infotoday.com/cilmag/may10/Blowers.shtml

When technology changes constantly, how can an institution support their digital initiatives? Blowers summarized the young digital generation's perceptions of digital identity, privacy, creativity, piracy/sharing, and advocacy. As she points out, technologies come and go, but the reasons that people gravitate toward them do not. She identifies common threads that support the social and emotional needs of Digital Natives: engagement, enrichment, and empowerment. Libraries can use these three factors to help measure the potential social ROI (Return On Influence) of digital projects and online initiatives.